As we are well aware, that Search engine optimization (SEO)
keeps on updating. When Google updates its algorithm, SEO experts must adapt the strategies to ensure websites remain visible in search results. One aspect of SEO that has remained crucial over the years is link-building. High-quality backlinks show search engines that your site is trusted and essential.
However, not all link-building methods are created equal. Some that were popular years ago are now penalized by search engines. To avoid these pitfalls, here are timeless link-building strategies that have stood the test of time:
What is Link Building?
Link building involves creating one-way links, commonly called “backlinks,” to boost a website’s visibility on search engines. Popular strategies for this include content promotion, developing beneficial tools, reaching out via email, fixing broken links, and leveraging public relations.
Link Building Strategies:
1. Publish Link-Worthy Content:
Make content people want to link to. Good content is popular and at the top of marketing.
Editors link to what their readers like. Therefore, the better fit your page, the more likely they’ll link.
Good content teaches as well as answers questions. SEO experts often answer common questions.
To get backlinks, your content should answer questions uniquely.
Examples of link-worthy content include:
How-to articles.
Data and trends.
Research that benefits your industry.
Educational content.
Entertainment.
Inspirational content.
Evergreen content.
To make more good content, check what you’re missing. Then, use the ideas above to decide what to make and how much.
2. Outreach:
Outreach means asking a website for a link. When you have good content, sharing it with sites that might value it is essential.
When top sites link to you, it signals to Google that your site is credible on that topic. Such links are like nods of approval from one website to another.
Also, links from diverse sites can attract more visitors, possibly turning them into customers. Usually, SEO experts send articles to website editors, highlighting the benefits of linking to their content.
Outreach builds connections between SEO experts as well as website editors.
Although outreach sounds simple, it’s essential to know some best practices:
Tailor your messages. Avoid one-size-fits-all emails.
Be concise. Editors are busy and won’t read lengthy emails.
Highlight the benefits they’ll get by linking to you.
Suggest anchor text. Making things easy for them increases your chances.
3. Do News-Worthy Things:
While this approach might appear ambiguous, securing links from news sites offers numerous advantages. For example, many news outlets boast a vast readership, a portion of which can be directed to your website.
Furthermore, numerous publications are regarded as experts in their domain, and a backlink from them can significantly boost your standing with Google. Though you might feel that every action of your company is worthy of news coverage, it’s crucial to discern what aligns with both your business objectives and the interests of your chosen publication.
Consider the following tactics:
- Host an event.
- Donate to a cause.
- Launch a nonprofit.
- Create a new product or solution.
- Announce a new partnership.
- Offer a scholarship.
Once you’ve chosen your newsworthy approach, pitch your concept to relevant media contacts and contributors. Then, explain why your story matters to them and their readers.
4. Technical SEO:
To get more links, check your backlinks.
Sometimes, links break.
Pages go down.
And site editors need to be made aware that links to your site are no longer working.
Review your backlinks regularly to keep them up-to-date.
Strategies include:
- Spot broken links: Inform the website owner as well as give the correct link.
- Fix 404 errors: Offer an updated link.
- Avoid redirects: Link directly whenever you can.
- HTTP to HTTPS: If you switched to HTTPS, update old HTTP links.
Remember, link building isn’t just about quantity; the quality of your backlinks also matters more. One must particularly prioritize links from reputable, relevant sites over many low-quality links. Additionally, always avoid black-hat SEO tactics like buying links, as these can lead to penalties from search engines. Focus on organic, white-hat methods for sustainable as well as effective link-building results.
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