The Ultimate Contractor Marketing Strategy: A Well-Optimized Website.
Curious about how successful contractors consistently secure leads and new clients? Their website likely plays a pivotal role. Your website isn’t just a static pamphlet; it functions as a virtual sales representative with the potential to generate a significant volume of leads and sales for your business. Remarkably, this comes at a fraction of the cost of traditional contractor marketing and advertising. Rather than treating your website as a supplement to your online contractor marketing approach, recognize that 75% of individuals gauge your company’s credibility based on its visual appeal.
• Mobile-friendliness is imperative – Google elevates mobile-responsive websites in its search result rankings, while consumers now anticipate a seamless mobile browsing experience.
• Security is a must – A non-HTTPS website will likely discourage most users. Google also favors secured websites within its search outcomes.
• Swiftness is essential – Google recommends a page load time of under two seconds. A mere one-second delay could lead to a 7% drop in conversion rates.
• An exceptional user experience is vital – Users form judgments within just 0.5 seconds of page loading. They anticipate easy and rapid access to information, especially when browsing via a mobile device.
When you choose B9 Solutions’ website services as part of your overall general contractor marketing strategy, rest assured that we integrate these essential website elements.
Every month, we witness over a million online searches related to contractors. To position your company as the preferred choice for hiring, your website must claim a top spot on the search results pages. Elevating your organic rankings necessitates positioning your contractor company as the definitive authority within your chosen markets and field. To attain favorable placements on Google, Bing, and Yahoo!, there are three pivotal factors to address:
At B9 Solutions, our web team excels in crafting websites and landing pages that reflect your professional standing and are profoundly optimized for search engines. This optimization empowers your contracting enterprise to garner heightened web traffic, leads, and sales.
Our content marketing team boasts extensive expertise in crafting diverse online content types (including blogs, landing pages, press releases, email newsletters, e-books, and more!) tailored for contractors. This relieves you of the content creation burden (unless you wish to be involved).
Unlike other SEO providers, you need not fret about our methods leading to the acquisition of questionable links that could result in Google penalties.
Did you know nearly half of all Google search queries are geared towards local results? Beyond enhancing your organic search engine visibility through contractor SEO services, prioritizing optimization for Google’s local listings is equally imperative for contractors. These three local listings frequently precede organic listings in Google’s map view, resulting in improved click-through rates from potential customers to your company.
Leveraging our status as an acclaimed SEO company, we recognize that securing many first-page search result listings, including local, organic, and paid options, proffers significant advantages. Our local SEO services are designed to amplify your visibility in searches linked to specific geographical areas.
A Certified Google Partner Given that SEO campaigns can span from a few weeks to several months before yielding outcomes, we consistently advise new contractors to invest in pay-per-click (PPC) and SEO services. When you engage B9 Solutions for PPC management, we oversee every facet, from uncovering keywords and managing bids to creating ad copy and conducting ad split testing. Our responsibilities extend to pay-per-click call tracking and refining landing pages, with comprehensive monthly result reports delivered to you. Committing resources to PPC, content marketing, SEO, and local SEO represents the ultimate strategy for augmenting leads and sales through the web while maximizing your contracting company’s online presence. Attaining a paid, local, and organic listing for a specific search query substantially diminishes the likelihood of users clicking on your competitors’ links!
Effective contractor marketing solutions begin with robust analytics and tracking mechanisms. For the majority of contractors, there are more viable options than squandering time and resources on unproductive advertising tactics. This is precisely why, at B9 Solutions, we meticulously gauge and monitor every facet of your contractor’s digital marketing endeavors, spanning from pay per click and SEO to email newsletters and beyond. We aim to pinpoint the. triumphant advertising and marketing approaches while identifying those that warrant adjustment or removal. Rest assured, excessive reports and spreadsheets won’t flood your inbox! We acknowledge the demands of overseeing your contracting enterprise and recognize your time constraints. Consequently, we offer to take the data analysis off your hands and present you with actionable suggestions to enhance your outcomes tangibly.
• Ad tracking and measurement
• Custom research and in-depth analysis
• Comprehensive phone call tracking and recording
• Conversion rate optimization
• Google Analytics consulting
• Website analytics and tracking
• And more!
Accurate measurement and tracking constitute the foundational step in online contractor marketing, enabling you to accurately measure the returns on your marketing investments.
At B9 Solutions, we are the leading provider of construction marketing and general contractor marketing services. Our identity transcends that of a mere SEO company; we consider ourselves your collaborative web marketing partner in contracting. We champion your business with the same enthusiasm as we would our own, delving deep to comprehend your offerings, sales process, products, competition, industry landscape, and target markets. This understanding forms the bedrock for our effective web-based marketing initiatives, coupled with rigorous tracking and quantifiable justification for your investment in our online marketing services. While we serve diverse sectors, our extensive expertise particularly shines in online marketing for contractors, guiding businesses similar to yours towards amplified web-based leads and sales. Nearly every B9 Solutions client has witnessed a twofold, threefold, or even fourfold surge in their web-generated leads within six months of partnering with us. Reach out today, and we’ll gladly connect you with contented contractor clients in our roster. The Internet is one of the most potent and cost-efficient tools for sales and marketing at your disposal. Are you harnessing its potential to the maximum? Simplify your approach and entrust the heavy lifting to B9 Solutions.