B9 Solutions

Home Builder Marketing

Looking for more leads?

Look no further than B9 Solutions’ home builder marketing strategies. Nowadays, around 90% of home buyers rely on the Internet to fulfill their custom housing needs, from mortgage information to final blueprint decisions.
Surprisingly, 53% of these buyers begin their search for a builder or architect online, often using search engines. If your company’s website doesn’t appear on the first page of Google, you’re missing out on potential business with your competitors.

At B9 Solutions, we specialize in helping architects and custom home builders effectively market their business online, enhance their overall online presence and visibility, and generate more sales and leads from the web – all while remaining cost-effective.

Contact us now to probe how we can significantly boost your leads and sales online, or continue reading to analyze the details of our home builder marketing services.

 

Elevate your leads and sales with our Home Builder Marketing Services

Curious about how digital marketing can generate more custom home leads for you? Our marketing plans encompass a range of online strategies and services that collectively enhance brand credibility, drive website traffic, generate leads, and secure projects. Explore the services you require below, and we’re excited to contribute toward the growth of your design/build company or architecture firm!

Digital Competitive Analysis

Gain valuable insights and actionable recommendations to outperform your competition in the digital marketing landscape. Our comprehensive competitive analysis will identify strengths, weaknesses, threats, and opportunities, allowing you to bridge gaps and establish a competitive edge. We will provide tailored recommendations to enhance your online presence and performance.

Content Marketing

Attract, attain, and engage your target audience with compelling and relevant content. Our professional writers will create and distribute valuable content such as landing pages, blog posts, ebooks, email newsletters, and white papers. By establishing your authority in the home builder industry, we will grow your online presence and captivate your audience.

Email Marketing Campaigns

Unlock cost-effective growth for your business with strategic email marketing campaigns. Our experienced email marketers will help you stay top-of-mind with prospects and existing customers through customized newsletters. Discover the potential of opt-in email marketing and witness the impressive returns it can generate.

FACEBOOK ADVERTISING CAMPAIGNS

Maximize your reach and minimize costs with hyper-targeted ad campaigns on Facebook. With billions of users spending significant time on the platform, Facebook advertising offers a cost-effective alternative to Google AdWords. Connect with potential customers and decision-makers who frequent Facebook and harness the power of social media advertising.

Conversion Rate Optimization

Improve your website's capability to convert visitors into clients with our conversion rate optimization services. Our experts will implement tests and enhancements to boost your visit-to-lead conversion rates. Experience significant growth as we help you double, triple, or quadruple your website conversion rates.

Website Design & Development

Your website is an important tool for attracting and engaging potential clients. With 63% of consumers relying on websites to connect with businesses, making a lasting impression is essential. Our website design and development favors ensure that your online presence reflects the quality and credibility of your custom home-building business.

Linkedin Advertising Campaigns

Reach a highly influential B2B audience with LinkedIn advertising campaigns. With LinkedIn members driving business decisions and possessing twice the buying power of the average web audience, this platform offers incredibly targeted advertising opportunities. Put your message in front of key decision-makers and unlock new business potential.

Pay Per Click

Drive qualified visitors to your website and rapidly generate homebuilder leads and sales with pay-per-click advertising. As 97% of online experiences begin with a search engine, PPC offers an effective way to capture the attention of potential customers. Benefit from immediate results and bypass waiting periods with this powerful marketing approach.

Search Engine Optimization

Establish your online authority and attract more qualified website traffic, leads, and sales with SEO (search engine optimization). With 97% of customers starting their online experiences with search engines, optimizing your website for search visibility is crucial. Experience the long-term benefits of increased organic traffic and enhanced online presence.

Social Media Marketing

Harness the power of social media to promote your business effectively. With 81% of U.S. adults having one social media profile, social media marketing campaigns provide unparalleled opportunities for engagement. Utilize platforms like Facebook, Twitter, Pinterest, and Instagram to unite with your target audience and drive business growth.

Video Marketing Services

Capture attention and boost engagement with online videos. Video content is 50 times likely to rank organically in search results than text pages. By 2020, video is projected to account for 80% of global internet traffic. Enhance your website, differentiate your brand, and generate more leads with our video marketing services.

Review Us Now

Build credibility and trust with 100 verified reviews in just 10 days. Our proprietary software, Review Us Now, allows you to effortlessly collect reviews on your website and external platforms. Unlock the power of positive reviews and strengthen your reputation in the industry.

Smart Selling & Lead Recovery

Optimize customer service experiences and maximize returns on your marketing investments with call monitoring. Our team extracts the utmost value from every phone call, ensuring your company delivers exceptional service and capitalizes on potential leads.

Branding & Creative Services

Establish a strong, cohesive brand strategy to convey your company's quality, credibility, value, and experience. A compelling brand presence provides a significant competitive advantage regardless of your business size, industry, or location. Elevate your marketing efforts and leave a lasting impression with our branding and creative services.

Strategy & Analytics Consulting

Enhance your in-house marketing team's expertise with custom-designed strategy and analytics consulting. Whether you operate an enterprise-level company, manage a large organization, or lead the marketing team at a major kitchen hardware supplier, our consulting services will provide the guidance you need to excel in digital marketing and SEO.

Local Seo

Optimize your online existence for local search results and drive more customers to your business. With 97% of consumers relying on online searches to find local services, local SEO is crucial for home builders. Ensure your business appears prominently in local search results to outshine your competitors.

Website Chat Services

Streamline customer communication and provide instant customer service with B9 Solutions Chat. Our website chat service offers both Artificial Intelligence-based and live chat capabilities, allowing you to customize your approach. Free up your customer service representatives' time while maintaining exceptional customer service standards.

Lead Recovery

Maximize the value of your existing leads and optimize your marketing spend with our Lead Recovery services. We help you capitalize on dropped leads and ensure that you make the most out of your lead pool. Unlock untapped revenue potential and achieve optimal results from your marketing efforts.

Many architects and contractors approach us with a singular focus on a specific marketing channel, such as a website, search engine optimization, or pay per click advertising. However, this approach could be more effective. The most successful homebuilder marketing plans encompass multiple channels to target potential customers at every stage of the modern buyer’s journey. It’s important to recognize that not all marketing channels are suitable for all sales funnel stages.

We strongly recommend adopting a multi-channel approach when advertising your design/build business.

Determine Your True Marketing ROI with Advanced Analytics & Tracking

Gain insights into your true marketing return on investment (ROI) through advanced analytics and tracking. As architects or custom home builders, your time and resources are valuable, and wasting them on ineffective advertising strategies is not an option. At B9 Solutions, we meticulously track each advertising campaign, ranging from pay-per-click to SEO to email newsletters and more. This allows us to identify successful strategies that must be adjusted or discarded. In the digital age, traditional methods like home builder billboards and print ads are overshadowed by the power of digital marketing.

Rest assured, we understand that you have a busy schedule managing your firm, and analyzing reports may not be feasible. That’s why we take the extra step of analyzing your data and providing actionable recommendations to improve your performance measurably.

At B9 Solutions, our marketing analytics services include:
  • Ad tracking and measurement
  • Custom research and analysis
  • Phone call tracking and recording
  • Conversion rate optimization
  • Google Analytics consulting
  • Website analytics and tracking
  • And more!

Accurate measuring and tracking is the first step in marketing your custom home-building services online so you can quantify your marketing investments.

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    Want More Home Builder Leads? It Starts with Your Website

    It’s not enough to have a website!

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    Instead of viewing your website as a simple brochure, consider it a powerful virtual sales representative that has the potential to generate significant leads and sales for your firm. The best part is that it can achieve this much lower cost than traditional marketing and advertising methods. However, it’s essential to consider how easily potential consumers, who may not be familiar with your brand, can find your architect or home builder website.

    Consider the online spaces where your customers spend their time. While search engines are commonly used to find new home services, there is more to the story. In the realm of Internet marketing, success can be compared to a real estate game. Your objective should be strategically building, developing, and maintaining a significant online presence that establishes your authority in the industry. This can be achieved cost-effectively.

    Achieve First Page Ranking on Google for Your Architect/Custom Home Builder Website

    ENHANCE YOUR SEARCH ENGINE RANKINGS WITH SEO & CONTENT MARKETING

    To secure a strong organic ranking, it is essential to establish and promote your home design firm as the leading authority in your targeted markets. Achieving high visibility on search engines like Google, Bing, and Yahoo! requires three key components:
    1. Optimize your website’s code to ensure easy discovery, crawling, and categorization by search engine software. Our web team at B9 Solutions specializes in designing visually appealing websites and landing pages that are also highly optimized for search engines. This optimization will drive more traffic, leads, and sales to your design/build firm.
    2. Create an extensive collection of unique, relevant, and exceptional content across your web pages. Our content marketing team has extensive experience crafting online content such as blogs, landing pages, press releases, email newsletters, ebooks, and, more specifically, for remodeling and design/build companies. You won’t have to worry about writing a single word unless you choose to do so.
    3. Promote your website to other authoritative and relevant websites, encouraging them to link to, reference, and acknowledge your firm as an industry authority. Unlike other SEO companies, we prioritize ethical practices and will never build shady links that could result in penalties from Google.

    You can access a dedicated account manager and a skilled support team by choosing B9 Solutions as your SEO company and content marketing partner for your home design/build business. This team comprises an analyst, a web designer/developer, and a professional copywriter who are committed to your success. They will collaborate to optimize your website’s SEO performance and generate tangible results that positively impact your firm’s bottom line. Additionally, you can expect comprehensive monthly reports that provide valuable insights into the correlation between your website’s SEO performance and your business’s overall success.

    ENHANCE YOUR ONLINE PRESENCE WITH LOCAL SEARCH OPTIMIZATION

    Did you know that almost half of all Google search queries have a local intent? Besides improving your organic search engine rankings through SEO services, local architects, and design/build, firms must optimize for Google’s local listings. These local listings often appear prominently before the organic search results, resulting in higher click-through rates from potential customers.

    As an acclaimed SEO company, we recognize the importance of maximizing your search engine real estate by securing multiple listings on the first page of search results, including local, organic, and paid listings. Our local SEO services are designed to increase the visibility of your architect or design/build firm in geographically relevant searches, ensuring that your target audience can easily find you.

    ACCELERATE YOUR HOME BUILDER LEAD GENERATION WITH PAY-PER-CLICK ADVERTISING

    Looking to expand your home build company rapidly? We highly recommend investing in both pay-per-click (PPC) and SEO services. When you entrust B9 Solutions with PPC management, we handle every aspect, ensuring a seamless experience for you. From discovering relevant keywords to managing bids, creating compelling ad copy to conducting ad split testing, implementing pay-per-click call tracking to optimizing landing pages – we take care of it all. Rest assured, We provide detailed monthly reports about the results achieved.

    To maximize your home design/build firm’s online presence and drive more leads and sales, investing in PPC, content marketing, SEO, and local SEO is highly recommended. This comprehensive approach ensures optimal visibility and dominance in online real estate. By securing paid, local, and organic listings for relevant search queries, you significantly decrease the chances of potential customers clicking on your competitors’ links. This strategic combination of digital marketing tactics safeguards your position as the go-to choice for your target audience.

    What Sets B9 Solutions Apart as Your Home Builder Marketing Agency?

    At B9 Solutions, we go beyond being just an SEO company. We consider ourselves as your dedicated web marketing partner, committed to driving success for your home-building business. Our approach involves immersing ourselves in your industry and understanding your services, products, sales process, competitors, and target markets. This deep understanding allows us to effectively market your firm online while ensuring that every investment in our online marketing services is tracked and justified with measurable results.

    While we cater to businesses across various industries, we have extensive expertise in assisting home builders and architects like yourself in generating more leads and sales from the web. Take the initial step towards achieving your marketing goals by contacting us today!
    Want To Talk With Our Expert Team?
    Our expert team comprises highly skilled professionals and subject matter experts dedicated to helping you achieve your goals. We have a diverse group of experts from various fields, ensuring we can provide insights and solutions across various industries and disciplines. Our experts have a proven track record of excellence in technology, finance, healthcare, education, and more.

    Digital Marketing Services FAQ

    What does digital marketing indeed entail? In simple terms, digital marketing for home builders encompasses all online marketing and engagement efforts conducted by your home building company. When executed effectively, digital marketing connects homebuyers, converts them into valuable leads, and ultimately nurtures them into lifelong customers.
    In today’s digital age, most homebuyers and homeowners seeking to build their dream homes begin searching for a contractor online. To effectively engage with your target audience, capturing their attention where they spend a significant amount of their time – on the web is crucial.
    Our range of digital marketing services caters to the specific needs of home builders and building contractors. From search engine optimization (SEO) and web design to pay-per-click (PPC) advertising, social media management, email marketing, instant chat services, analytics and tracking, video marketing, and branding, we offer comprehensive solutions to help you thrive in the digital landscape.
    While SEO, website design, and paid advertisements are often considered essential services for builders, the specific digital marketing solutions that best serve your business will depend on various factors. Factors such as your market area, range of services, and overall goals can significantly influence the services most beneficial for your business.
    The marketing services cost varies depending on your selected package, ranging from $500 to $5000+ per month.
    Inbound marketing encompasses various strategies like content marketing, PPC advertising, SEO, and social media. These strategies aim to attract and engage potential clients/customers at the moment they express interest or intent. In contrast, traditional marketing tactics like billboards, cold calling, direct mail, print, radio, tradeshows, and TV interrupt uninterested individuals with unwanted messages.
    Our team produces monthly reports for clients and is known for being prompt and meticulous. We will discuss and set clear expectations regarding reporting and communication during our initial call.