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Improving or removing content for SEO: How to do it the right way

The task of improving website content has become crucial in the constantly changing landscape of online visibility and search engine ranking. 

Businesses and website owners are challenged to provide high-quality content that adheres to the constantly evolving search engine algorithms as the digital world becomes more competitive. As we know, content is the King. Thus, it is important to improve and remove content for SEO

 This requires striking a delicate balance between improving existing content to match modern standards and selectively eliminating irrelevant or out-of-date stuff.

Improving or removing content for SEO (Search Engine Optimization) involves making strategic decisions to increase the visibility and ranking of your site’s pages in search engine results. This post will help you to improve existing content or remove outdated or irrelevant content.

Google’s John Muller Explains The Right Way Of Removing Content For SEO

As outlined by John Muller, the following methods are considered appropriate for content removal in the context of SEO:

The act of content removal, although a conventional remedy for addressing traffic concerns, is only a comprehensive solution for some SEO-related challenges.

When it comes to eliminating pages from a website, the focus should be on pages that do not contribute to achieving higher rankings on Search Engine Results Pages (SERPs).

Rather than opting to remove webpages that exhibit low performance or exhibit similarities, website publishers are advised to enhance these pages by infusing them with original concepts that align more closely with their intended purpose.

                                             How to Remove Content:

 If the content cannot be modified using any method, you need to consider whether to remove it. This involves either preventing it from appearing on search engines or completely erasing it from your website.

Block it: 

If you intend to retain the content on your website while excluding it from search results, the optimal approach would be to block the URL. Achieve this by incorporating the noindex meta tag.

Another viable option is to enforce a password requirement for accessing the content.

Delete it: 

Remove it from your site.

                                                            Improving Content: 

1. Content audit:

Before making any changes, conducting a thorough content audit is crucial to assess the performance and relevance of your existing content. Identify pages with low traffic, high bounce rates, and outdated information.

2. Prioritize Quality: 

The other important factor to consider to improve your content is to prioritize the quality of the content. Thus, it is necessary to create high-quality content that provides value to your audience. Google’s algorithms are crafted to reward websites that provide valuable, authoritative, and relevant information. Thus, focusing on creating quality content can help you improve the content for SEO. 

3. Identify Target Keywords:

Keyword research plays a huge role in improving the quality of the content. For content you’re improving, identify target keywords or phrases related to your topic. Also, conduct keyword research to find relevant and high-traffic keywords to incorporate naturally into your content. This will help your content to rank high and engage more traffic. 

4.  Updating Information: 

 As we know, in this digital era, changes are dynamic. Thus, it is very much essential to update the information.

 For existing content, review and update outdated information, statistics, and references. This keeps your content accurate and signals to search engines that your content is current.

 So, from the above post, it is clear that SEO is a long-term strategy, and it’s important to be focused and consistent in your efforts. By following the above points, you can effectively improve or remove content for SEO without negatively impacting your website’s performance.

kunal Kakkar

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