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Unlocking the Power of Google My Business: A Look at the Latest Features

In today’s digital age, establishing a robust online presence is imperative for any business aiming to flourish. One platform that has proven to be incredibly valuable for companies of all sizes is Google My Business (GMB). 

Google My Business (GMB) extends beyond being a mere platform for businesses to showcase their products and services.  As it continues to evolve, its new features offer companies fresh avenues for connecting with customers and driving growth.

It is a valuable tool that enables companies to contact potential customers in their local area. With the recent addition of new features, GMB has become an even more potent business resource.

 In this article, we will delve into these latest features and examine how they can be utilized to maximize the potential of Google My Business fully.

1. Video Posts: Bringing your business to life

While a picture conveys thousands of meanings, a video can carry even greater value. With the introduction of video posts on GMB, businesses can now create and share short videos showcasing their products, services, and company culture. This feature allows potential customers to get a glimpse of what the business offers in a more engaging and immersive way. Whether it’s a virtual store tour, a demonstration of a new product, or a behind-the-scenes look at day-to-day operations, video posts can help your business stand apart and leave a lasting impression on the audience. 

2. Q&A: Addressing Customer Inquiries:

The Q&A feature on GMB has become a valuable tool for businesses to address customer inquiries and provide helpful information. Customers can ask questions directly on a business’s profile, and both the business and other customers can provide answers. This feature helps companies to build trust, address concerns, and showcase their expertise in their industry.

3. Manage GMB Profile directly on Google :

In a recent update, Google has made it easier to find and use the essential features of Google My Business. Now, these features are more visible right on the search results page.

Earlier, utilizing the Google My Business dashboard on a desktop posed challenges because the web address was long and unclear. As a result, many users searched on Google to locate the URL within the search engine results page (SERP) before finally navigating to the authentic Google My Business listing.

This fresh update streamlines the process by allowing direct access to your GMB profile through both Google Search and Maps.

4. Storage and Export:

When you enable the chat function on Google, you can save your messages in your Business Profile. Nevertheless, there are some essential points to consider:

  1. Deleting a message from one device will erase it from all the devices connected to your account. As a result, you won’t be able to retrieve those deleted messages from any device.
  2. It’s essential to remember that when you delete a message, it’s only removed from your own devices. The person you were communicating with will still have access to the conversation on their end.
  3. If you want to keep a record of your messages for your records or use other Google services, you can export and download them. This way, you can refer to them in the future when needed.

Embracing and integrating these features into a comprehensive marketing strategy will give businesses a competitive edge and help them stay ahead in an ever-changing online world.

kunal Kakkar

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